Macro-marketing is a process that directs the flow of goods and services in an economy from producers to consumers in a way that effectively matches supply and demand. It accomplishes the economic, legal, technological, political, environmental and social objectives of society. The emphasis is not on the individual company, but on how the whole marketing system works.
Macro-marketing system will help match supply and demand. Different products in a society have different objectives, resources and skills. Within every economy there are both highly varied supply capabilities and varied demands for goods and services. The role of macro-marketing system is to identify and match this varied supply and demand and accomplish society’s objectives.
Micro-marketing is the performance of activities that collectively seek to accomplish a company’s objectives by anticipating customer needs and directing a flow of need-satisfying goods and services from producer to customer.
Marketing should start with the current customers and potential customers. Not with the production process. Marketers should aim to anticipate needs so that marketing, rather than production, determines which goods and services are to be produced. The purpose of a business should be to satisfy the customer needs, rather than simply supply a good or a service that is easy to produce. This way you will get the customers to buy from you (or get the services from you) the next time also. This will help build a strong relationship with the customer.
2 comments:
this looks like it's straight out of a text book. what's your honest opinion on macro and micro marketing ? that would be more interesting than reading a text book passage.
The definition of these two concepts might look like its straight from a textbook. After all I also studied Marketing from a textbook.
Post a Comment