Marketing oriented organizations.

These organizations aim all of its efforts, in a coordinated manner, at simultaneously satisfying its customers and achieving its own corporate goals. Some managers show relatively little interest in customers needs and prefer to make products that are convenient to produce. This can be identified as a production oriented business.

These days’ successful organizations have moved away from production orientation and replaced with a marketing orientation. The advantages of adopting a marketing orientation may seem obvious, but many companies still follow a production orientation. Take for example a shop that is opened at odd hours or only opened for a limited number of hours, because the shop owner is busy or doing something else. But think about what times the customers prefer to shop. If the shop is closed during these times the business are going to lose the customers. They will go and look for another shop that is opened. So the satisfaction of customer is a very important factor in determining the success of a business.